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Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads.
Market research is an organized effort to gather information about target markets and customers. It is a very important component of business strategy and a major factor in maintaining competitiveness.
Research databases are organized collections of computerized information or data such as periodical articles, books, graphics, and multimedia that can be searched to retrieve information.
An email list is a collection of email addresses that can create by engaging with potential customers. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors.